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Tin box: when the material of your packaging is the real secret weapon that sells Private

2 months ago Multimedia Shreveport   40 views

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Location: Shreveport
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    To work in the study of a functional packaging for sale – as we 



conceive it here at Packaging In Italy – could suggest a selection 



of technical aspects, materials, and, only at a later stage, 



identifying the main guidelines.



So, do we first sit around a table to reason abstractly and, at the 



end, we decide technical details of the material to be used?



 Not really. In fact, there are cases where the choice of the 



material is an integral part of the features that make a packaging 



functional for sales.



That is, selecting a material and modeling the packaging development 



based on that material. Packaging contributes to the increase in 



sales.

For many, it is difficult to understand, but according to facts, 



sales change for the better when the choice of material was 



conducted in a strategic manner and not as if it was one of the many 



technical details.



 This is the specific case of a tin packaging – technically 



[url=http://www.metal-package.com/tin-box/]tin box [/url]– a very 



distinctive material that can be often functional for the use of the 



product; such as in the case of the can of oil, the classic cans of 



soda or the common tuna cans.



In these cases, choosing a can also has practical reasons, but there 



are situations where to develop a can container – despite not 



having practical reasons – is a winning choice for boosting sales.



How do we tell if a can could be a driving force for the sales of 



your product?



The first step is to separate the product from its packaging: let’s 



get into our heads that packaging, in this case, is not only 



functional to the product and its use, but it also becomes a product 



itself and the consumer sees it exactly like that!





It is not an assumption, it is a fact – and I want to prove it in 



this article. In the case of [url=http://www.metal-package.com/tin-



box/food-tin-box/]food tin box[/url], the packaging itself acquires 



a value that lives regardless of the product.



For this reason, in trying to identify the needs of the consumer, it 



will be good to find answers through the choice of packaging.





There are basically THREE aspects that make a tin packaging a 



success factor:

→ its reusability (I, many time, buy and reuse the packaging for 



other purposes)



→ its value as a collectable item (I buy and collect the package)



 → 100% recyclable material (determining factor for the environment 



and in today’s buying reasons)



Specifically, what do I mean?



There are some solutions where packaging is not only seen acting as 



a product container or as a product exhibitor on the shelf, but it 



is conceived from the start as a separate object that can be, later, 



reused for other purposes or just collected. And that is how it 



acquires immediately its own value that can be added to the value or 



purpose of the product it contains.